The fundamental principle of good presentation design is that it should support your message, not detract from it in any way.
You (and your presentation) are aiming to convince the audience of something, whether you are selling a business, presenting a 2025 strategy or preparing for a boardroom meeting.
You already know your objective. You probably also know how to communicate it using The Pyramid Principle
. Obviously, you know the numbers. The presentation is the easy part. Just avoid mistakes and keep it clean and professional.
Executive management don’t like inaccuracies because it prompts uncertainty – this applies to both calculations and business presentations.
But what is professionalism and how do you avoid inaccuracies?
Design is subjective right?